Client: Lantern, a Red Ventures site 

Background: Lantern was Red Ventures's first-ever career changer product. The Lantern site was designed as a sign-in experience, where users took an interests test and received detailed career paths and education options. At the time, Lantern did not have a blog or editorial plan. I was brought on to create Lantern's editorial strategy from the ground up. 

Results / Stats:

• Within 90 days, I created a full editorial strategy, brought in copy editing and publishing help, worked with designers and engineers to build the new blog section, and my team amassed 115 expert quotes for Lantern's first batch of blog content. 

• I helped create the content framework of the Lantern 14-Day Career Readiness Challenge. Within the first month, over 2,800 users signed up for the challenge, our return visitor rate increased from 4.44% to 8.25%, and 33% of users provided their phone number for our first ever mobile marketing efforts. 

• While on Lantern, I pitched additional ideas like video ads, billboard ads, and a scholarship fund. 

Client: TheBestSchools, a Red Ventures site

Background: TheBestSchools was Red Ventures's second largest education site under their EDU umbrella. I was brought on to revitalize the blog, create an editorial strategy that blended journalism with marketing, and pitch new creative ideas. 

Results / Stats:

• Within my first year, the blog increased in sessions by 44%. 

• I spearheaded the transformation of the Careers hub, which increased page sessions by 32% in the first six months and lowered the bounce rate by 3%. 

• I successfully pitched EDU's first wage calculator, where a user could choose their city, industry, and job to see the resulting salary.

Client: BestColleges, a Red Ventures site

Background: BestColleges is Red Ventures's largest education site. I was moved to BestColleges to lead the new careers section, and later oversaw the core section that encompasses the highest revenue pages.  

Results / Stats:

• Within my first 90 days on BestColleges, 18 pieces of my team's careers content ranked on page one of Google. 

• I was the content lead of the Women in the Workplace hub, which received 47,118 total page views and an average read time of 4 minutes and 8 seconds. 

• My team revamped the tone of voice, structure, and expert-backed quality of our highest revenue pages. Within two weeks of our refreshes, the site's top 10 revenue pages had increased in sessions by 36%.